U.S. Financial Institution

Increase customer retention and incremental revenue through identity theft and credit monitoring services.



increase in retention


more generated in household income per year


additional banking products taken


As one of the largest consumer banks in the Midwest with 1,100 branches in 10 states, this long-standing client holds around $410 billion in customer assets.

Client objectives included:

  • Drive customer retention and provide additional value to customers
  • Increase incremental revenue from existing customer base
  • Increase brand preference for additional services (mortgages, loans, etc.)


By working with the client, we identified an opportunity to differentiate their offering to customers by including identity theft, credit management, and insurance-based benefits.

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