Generating bottom-line revenue from moment of launch.
Highlights
Up to 1%
increased profitability
1%
largest secondary revenue stream
1%
increased profit margin
Challenge
Wowcher wanted to mitigate lost revenues for their international travel-related business during Covid by building a secondary revenue stream.
Wowcher was seeking a solution that could be easily implemented, without putting undue strain on internal resources – generating revenue from day one.
Solution
Utilizing Webloyalty, our European Rewards platform, Wowcher implement a zero-fee solution which generates bottom-line revenue from the moment it is launched. The setup process of our revenue enhancement solution was simple, integrating a JavaScript tag quickly and easily directly onto Wowcher’s website, and required minimal ongoing maintenance. This enabled access to our market-leading rewards platform.
Key Outcomes
Webloyalty helped increase the value of each interaction and deliver a more rewarding shopping experience for Wowcher’s customers while helping management reach their financial goals.
Increased Profitability
Our revenue generation solution instantly delivered significant bottom-line revenue from the moment the program launched. Following continuous optimization from our dedicated Account Management team, Webloyalty is now responsible for up to 4% of Wowcher’s profitability contributions.
Increased profit margin
On top of meeting Wowcher’s key objectives, Wowcher also achieved a 25% increase in profit margin for items under £10. This meant that high-converting, impulse purchases of products under £10 could finally be given more prominence in marketing spend – previously not promoted due to costs outweighing profitability.
Largest Secondary Revenue Stream
Our Webloyalty has now become Wowcher’s largest ancillary revenue driver, responsible for over 33% of the business’ secondary revenue contributions, with minimal resource requirements cannibalizing the bottom line.
We’ve been able to find value in marketing lower cash margin, higher frequency products as the return-on-investment increases greatly with Webloyalty’s service.
The real value of Webloyalty is that it is extremely simple to implement, requires almost no management bandwidth and it doesn’t cannibalise core site revenues.
George Oborne
Director of Innovation – Wowcher