{"id":213,"date":"2022-09-28T16:17:08","date_gmt":"2022-09-28T16:17:08","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=213"},"modified":"2025-10-06T11:25:30","modified_gmt":"2025-10-06T11:25:30","slug":"wowcher","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/uk\/case-studies\/wowcher\/","title":{"rendered":"Wowcher"},"content":{"rendered":"
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Wowcher<\/h1>\n<\/div><\/div>

Generating bottom-line revenue from moment of launch.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Highlights<\/h2>\n<\/div><\/div>
Up to <\/span>1<\/span>%<\/span><\/div>

increased profitability<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

largest secondary revenue stream<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

increased profit margin<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Challenge<\/h2>\n<\/div><\/div>
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Wowcher wanted to mitigate lost revenues for their international travel-related business during Covid by building a secondary revenue stream.<\/p>\n

Wowcher was seeking a solution that could be easily implemented, without putting undue strain on internal resources \u2013 generating revenue from day one.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Solution<\/h2>\n<\/div><\/div>

Utilizing Webloyalty, our European Rewards platform, Wowcher implement a zero-fee solution which generates bottom-line revenue from the moment it is launched. The setup process of our revenue enhancement solution was simple, integrating a JavaScript tag quickly and easily directly onto Wowcher\u2019s website, and required minimal ongoing maintenance. This enabled access to our market-leading rewards platform.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Wowcher\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Key Outcomes<\/h2>\n

Webloyalty helped increase the value of each interaction and deliver a more rewarding shopping experience for Wowcher\u2019s customers while helping management reach their financial goals.<\/p>\n<\/div><\/div>

Increased Profitability<\/strong><\/p>\n

Our revenue generation solution instantly delivered significant bottom-line revenue from the moment the program launched. Following continuous optimization from our dedicated Account Management team, Webloyalty is now responsible for up to\u00a04% of Wowcher\u2019s profitability contributions<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Increased profit margin<\/strong><\/p>\n

On top of meeting Wowcher\u2019s key objectives, Wowcher also achieved a\u00a025% increase in profit margin<\/strong>\u00a0for items under \u00a310. This meant that high-converting, impulse purchases of products under \u00a310 could finally be given more prominence in marketing spend \u2013 previously not promoted due to costs outweighing profitability.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Largest Secondary Revenue Stream<\/b><\/p>\n

Our Webloyalty has now become Wowcher\u2019s largest ancillary revenue driver, responsible for over\u00a033% of the business\u2019 secondary revenue contributions<\/strong>,\u00a0with minimal resource requirements cannibalizing the bottom line.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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We\u2019ve been able to find value in marketing lower cash margin, higher frequency products as the return-on-investment increases greatly with Webloyalty\u2019s service.<\/p>\n

The real value of Webloyalty is that it is extremely simple to implement, requires almost no management bandwidth and it doesn\u2019t cannibalise core site revenues.<\/p>\n

George Oborne<\/strong>
\nDirector of Innovation – Wowcher<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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