{"id":1239,"date":"2023-05-23T15:27:59","date_gmt":"2023-05-23T15:27:59","guid":{"rendered":"https:\/\/www.tenerity.com\/uk\/?page_id=1239"},"modified":"2025-10-06T11:26:47","modified_gmt":"2025-10-06T11:26:47","slug":"national-express","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/uk\/case-studies\/national-express\/","title":{"rendered":"National Express"},"content":{"rendered":"
<\/div>
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National Express<\/h1>\n<\/div><\/div>

Stimulate customer engagement and incremental value.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/section>

Highlights<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

members made a repeat purchase<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

increase in referral commission<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Challenge<\/h2>\n<\/div><\/div>
<\/div><\/div><\/div>

National Express was looking to develop its own branded rewards platform with the aim of building more enduring and profitable customer relationships.<\/p>\n

The key objectives were to:<\/strong><\/p>\n

    \n
  • Incentivise repeat purchases <\/strong>by rewarding customers for their loyalty purchases.<\/li>\n
  • Generate incremental revenue <\/strong>specifically increasing revenue per transaction.<\/li>\n
  • Increase customer engagement<\/strong>\u00a0across all touchpoints of the customer journey.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    Solution<\/h2>\n<\/div><\/div>

    Using Webloyalty, our European rewards platform, National Express launched NX Rewards, a private label solution, to help customers save money on their shopping through ongoing incentives and shopping benefits, including a market-leading 12.5% cash back rate on coach bookings and access to cashback savings at 1000+ merchants.<\/p>\n

    Based on the profile of members, NX Rewards offered more relevant and personalized opportunities to engage, including enhanced cashback rates with relevant airlines, hotels, health, and ticketing providers.<\/p>\n

    Key customer touchpoints were optimized including the National Express bus & coach digital retail platforms, confirmation emails, agent tickets, e-tickets, VUER (National Express\u2019 digital entertainment app), telesales, and direct marketing-style leaflets.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"nx|rewards\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    <\/div><\/div><\/div><\/div><\/div><\/section>

    Key Outcomes<\/h2>\n<\/div><\/div>

    Customer Engagement<\/strong><\/p>\n

    National Express increased customer engagement by incentivizing members to make repeat bus and coach bookings by offering them the ability to save hundreds of pounds a year on multiple retail brands.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Repeat Purchase<\/strong><\/p>\n

    10% of members made another National Express booking within 3 months of becoming a member.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Incremental Revenue<\/strong><\/p>\n

    Referral commission increased by 50% due to an increase in membership joins.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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    <\/div><\/div><\/div><\/div><\/div><\/section>
    <\/div><\/div><\/div>
    <\/i><\/div>
    <\/div><\/div>

    We have been working with Webloyalty for over 11 years; in that time our partnership has gone from strength to strength with substantial revenue growth. Not only has Webloyalty provided a solution that encourages repeat purchases, but they have also added a valuable secondary revenue stream.<\/p>\n

    The value provided by the Webloyalty partnership enables us to re-invest in other parts of our business with minimal impact to our core business.<\/p>\n

    Tony Taylor<\/strong>
    \nHead of Business Development – National Express<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"National Express Stimulate customer engagement and incremental value. Highlights 1%members made a repeat purchase1%increase in referral commission Challenge National Express was looking to develop its own branded rewards platform with the aim of building more enduring and profitable customer relationships. The key objectives were to: Incentivise repeat purchases by rewarding customers for their loyalty purchases....","protected":false},"author":2,"featured_media":1357,"parent":195,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1239","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNational Express - Tenerity UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/uk\/case-studies\/national-express\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Express - Tenerity UK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/uk\/case-studies\/national-express\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T11:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/uk\/wp-content\/uploads\/sites\/23\/2025\/10\/tenerity_8x8_tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8\" \/>\n\t<meta property=\"og:image:height\" content=\"8\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/uk\/case-studies\/national-express\/\",\"url\":\"https:\/\/www.tenerity.com\/uk\/case-studies\/national-express\/\",\"name\":\"National Express - 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