{"id":421,"date":"2023-05-23T01:50:57","date_gmt":"2023-05-23T01:50:57","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=421"},"modified":"2023-10-12T12:18:53","modified_gmt":"2023-10-12T12:18:53","slug":"funky-pigeon","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/fr\/cas-client\/funky-pigeon\/","title":{"rendered":"Funky Pigeon"},"content":{"rendered":"
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Funky Pigeon<\/h1>\n<\/div><\/div>

Am\u00e9lioration la dur\u00e9e de vie client et de la relation avec la marque<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Principaux r\u00e9sultats<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

des membres renouvellent leurs achats dans les 6 semaines<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

des membres* ach\u00e8tent une troisi\u00e8me fois<\/p><\/div><\/div><\/div><\/div><\/div>

* Parmi les membres ayant demand\u00e9 leur avantage et achet\u00e9 d’autres produits, 66% ont effectu\u00e9 un troisi\u00e8me achat.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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D\u00e9fi \u00e0 relever<\/h2>\n<\/div><\/div>
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Funky Pigeon, qui fait partie du groupe WH Smiths, est une entreprise leader sur le march\u00e9 des carte de v\u0153ux et des cadeaux personnalis\u00e9s, dont l’objectif est de cr\u00e9er le meilleur cadeau ou la meilleure carte pour n’importe quelle occasion sp\u00e9ciale.<\/p>\n

Funky Pigeon souhaitait augmenter la dur\u00e9e de vie clients et le lien avec sa marque par le biais de trois initiatives :<\/p>\n

    \n
  1. D\u00e9velopper une solution d’engagement client qui am\u00e9liorerait l’exp\u00e9rience client et r\u00e9compenserait la fid\u00e9lit\u00e9.<\/li>\n
  2. Accro\u00eetre le nombre d’achats des clients qui n’effectuent qu’un seul achat par an.<\/li>\n
  3. Encourager et r\u00e9compenser la fid\u00e9lisation gr\u00e2ce \u00e0 l’utilisation d’un portefeuille num\u00e9rique.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>
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    Solution<\/h2>\n<\/div><\/div>

    Les clients ont eu la possibilit\u00e9 de s’inscrire \u00e0 My Funky Rewards, une solution connect\u00e9e \u00e0 l’API qui am\u00e9liore l’engagement des clients.<\/p>\n

    Cette solution sur mesure a permis aux membres de r\u00e9clamer leur remboursement de bienvenue de 6,87 \u00a3, qui a \u00e9t\u00e9 automatiquement cr\u00e9dit\u00e9 sur le portefeuille Funkypigeon.com, encourageant ainsi les utilisateurs \u00e0 effectuer un deuxi\u00e8me achat.<\/p>\n

    Tous les param\u00e8tres du deuxi\u00e8me achat ont \u00e9t\u00e9 enregistr\u00e9s via l’API, ce qui a permis d’obtenir des informations sans pr\u00e9c\u00e9dent sur les achats r\u00e9p\u00e9t\u00e9s, le ticket moyen, la fr\u00e9quence d’achat et la dur\u00e9e de vie client.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"myfunkyrewards\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    Principaux r\u00e9sultats<\/h2>\n<\/div><\/div>

    Incitation au r\u00e9achat<\/strong><\/p>\n

    Un tiers des membres de My Funky Pigeon ont effectu\u00e9 un deuxi\u00e8me achat dans les 6 semaines suivant leur adh\u00e9sion au programme.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Troisi\u00e8me achat<\/strong><\/p>\n

    Sur le nombre total de membres qui ont utilis\u00e9 leur r\u00e9compense et achet\u00e9 plus de cr\u00e9dits, 66% ont effectu\u00e9 un troisi\u00e8me achat, ce qui en fait l’outil parfait pour maximiser les ventes et augmenter la valeur \u00e0 vie et l’attachement \u00e0 la marque de la base de clients de Funky Pigeon.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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    Nous sommes ravis d’avoir lanc\u00e9 notre propre programme de fid\u00e9lisation, qui offre \u00e0 nos clients une proposition avantageuse avec des b\u00e9n\u00e9fices incroyables, tout en nous aidant \u00e0 g\u00e9n\u00e9rer des revenus additionnels significatifs au profit de notre r\u00e9sultat net. Encourager les clients \u00e0 effectuer un nouvel achat dans les six semaines a un impact \u00e9norme sur notre rentabilit\u00e9 et c’est ce qui se passe gr\u00e2ce \u00e0 My Funky Rewards.<\/p>\n

    Richard Pepper<\/strong>
    \nFondateur, Funkyy Pigeon<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Funky Pigeon Am\u00e9lioration la dur\u00e9e de vie client et de la relation avec la marque Principaux r\u00e9sultats 1%des membres renouvellent leurs achats dans les 6 semaines1%des membres* ach\u00e8tent une troisi\u00e8me fois* Parmi les membres ayant demand\u00e9 leur avantage et achet\u00e9 d’autres produits, 66% ont effectu\u00e9 un troisi\u00e8me achat. D\u00e9fi \u00e0 relever Funky Pigeon, qui fait...","protected":false},"author":1,"featured_media":1233,"parent":195,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-421","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFunky Pigeon - Tenerity FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/fr\/cas-client\/funky-pigeon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funky Pigeon - Tenerity FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/fr\/cas-client\/funky-pigeon\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity FR\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T12:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/fr\/wp-content\/uploads\/sites\/31\/2023\/05\/case_study_header___funky_pigeon-e1684942113372.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/fr\/cas-client\/funky-pigeon\/\",\"url\":\"https:\/\/www.tenerity.com\/fr\/cas-client\/funky-pigeon\/\",\"name\":\"Funky Pigeon - 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