{"id":213,"date":"2022-09-28T16:17:08","date_gmt":"2022-09-28T16:17:08","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=213"},"modified":"2023-09-20T16:25:13","modified_gmt":"2023-09-20T16:25:13","slug":"wowcher","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/fr\/cas-client\/wowcher\/","title":{"rendered":"Wowcher"},"content":{"rendered":"
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Wowcher<\/h1>\n<\/div><\/div>

G\u00e9n\u00e9rez des revenus additionnels d\u00e8s le lancement de votre marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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R\u00e9sultats<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

Augmentation de la rentabilit\u00e9 jusqu’\u00e0<\/p><\/div><\/div><\/div><\/div>

G\u00e9n\u00e9ration de <\/span>1<\/span>%<\/span><\/div>

de revenus additionnels<\/p><\/div><\/div><\/div><\/div>

Augmentation de <\/span>1<\/span>%<\/span><\/div>

du taux de marge b\u00e9n\u00e9ficiaire<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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D\u00e9fi \u00e0 relever<\/h2>\n<\/div><\/div>
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Wowcher souhaitait att\u00e9nuer la baisse de rentabilit\u00e9 de sa verticale voyage, due \u00e0 la pand\u00e9mie de Covid-19, en cherchant \u00e0 g\u00e9n\u00e9rer des revenus additionnels.<\/p>\n

Wowcher \u00e9tait \u00e0 la recherche d’une solution facile \u00e0 mettre en place, qui n’exercerait pas de pression suppl\u00e9mentaire sur les ressources internes et qui g\u00e9n\u00e9rerait des revenus additionnels d\u00e8s le premier jour.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Solution<\/h2>\n<\/div><\/div>

En impl\u00e9mentant notre solution Retail Media sur leur page de confirmation d’achat, Wowcher a commenc\u00e9 \u00e0 g\u00e9n\u00e9rer des revenus additionnels d\u00e8s le premier jour. Le processus d’int\u00e9gration est simple et ne comporte aucun co\u00fbt de mise en place ou de maintenance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Wowcher\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Principaux r\u00e9sultats<\/h2>\n

Notre solution a permis d’augmenter la valeur de chaque interaction, offrant aux clients de Wowcher une exp\u00e9rience d’achat plus riche, tout en les aidant \u00e0 atteindre les objectifs financiers de l’entreprise.<\/p>\n<\/div><\/div>

Rentabilit\u00e9 en hausse<\/strong><\/p>\n

Notre solution Retail Media a commenc\u00e9 \u00e0 g\u00e9n\u00e9rer des revenus additionnels d\u00e8s son lancement. Et gr\u00e2ce au travail d’optimisation de notre \u00e9quipe d\u2019 Account Management, notre solution repr\u00e9sente jusqu’\u00e0 4 % de la marge b\u00e9n\u00e9ficiaire de Wowcher.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Augmentation de la marge b\u00e9n\u00e9ficiaire<\/strong><\/p>\n

En plus d’atteindre les objectifs fix\u00e9s, Wowcher a \u00e9galement r\u00e9ussi \u00e0 augmenter de 25 % sa marge b\u00e9n\u00e9ficiaire pour les articles de moins de 10\u00a3. Cela a permis une optimisation de l’investissement marketing pour ce type de produit, ce qui n’\u00e9tait pas possible auparavant car les co\u00fbts l’emportaient sur la rentabilit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

G\u00e9n\u00e9ration de revenus suppl\u00e9mentaires<\/strong><\/p>\n

Notre solution est devenue le plus important levier de revenus additionnelde Wowcher, repr\u00e9sentant plus de 33% de ses revenus additionnels globaux, avec un investissement minimal de ressources internes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Nous avons \u00e9t\u00e9 en mesure de trouver de la valeur dans la commercialisation de produits \u00e0 faible marge, car le retour sur investissement augmente consid\u00e9rablement gr\u00e2ce au service de Webloyalty.<\/p>\n

Il s’agit d’une solution tr\u00e8s facile \u00e0 mettre en place, dont la gestion n\u00e9cessite tr\u00e8s peu de ressources internes et qui ne cannibalise pas les revenus de notre activit\u00e9 principale.<\/p>\n

George Oborne<\/strong>
\nDirecteur de l’innovation – Wowcher<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Wowcher G\u00e9n\u00e9rez des revenus additionnels d\u00e8s le lancement de votre marque. R\u00e9sultats 1%Augmentation de la rentabilit\u00e9 jusqu’\u00e0G\u00e9n\u00e9ration de 1%de revenus additionnelsAugmentation de 1%du taux de marge b\u00e9n\u00e9ficiaire D\u00e9fi \u00e0 relever Wowcher souhaitait att\u00e9nuer la baisse de rentabilit\u00e9 de sa verticale voyage, due \u00e0 la pand\u00e9mie de Covid-19, en cherchant \u00e0 g\u00e9n\u00e9rer des revenus additionnels. 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