{"id":1239,"date":"2023-05-23T15:27:59","date_gmt":"2023-05-23T15:27:59","guid":{"rendered":"https:\/\/www.tenerity.com\/fr\/?page_id=1239"},"modified":"2023-07-11T16:44:13","modified_gmt":"2023-07-11T16:44:13","slug":"national-express","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/fr\/cas-client\/national-express\/","title":{"rendered":"National Express"},"content":{"rendered":"
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National Express<\/h1>\n<\/div><\/div>

Am\u00e9liorer l’exp\u00e9rience client et la valeur ajout\u00e9e.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Principaux r\u00e9sultats<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

des utilisateurs renouvellent leurs achats <\/p><\/div><\/div><\/div><\/div>

Augmentation de <\/span>1<\/span>%<\/span><\/div>

de la commission<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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D\u00e9fi \u00e0 relever<\/h2>\n<\/div><\/div>
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National Express souhaitait d\u00e9velopper son propre programme d’avantages afin d’\u00e9tablir des relations plus durables et plus rentables avec ses clients.<\/p>\n

Les principaux objectifs \u00e9taient les suivants :<\/strong><\/p>\n

    \n
  • Inciter au r\u00e9achat<\/strong> en offrant une r\u00e9mun\u00e9ration pour les achats r\u00e9currents.<\/li>\n
  • G\u00e9n\u00e9rer des revenus additionnels<\/strong>, en particulier, augmenter le b\u00e9n\u00e9fice de chaque transaction.<\/li>\n
  • Am\u00e9liorer l\u2019engagement client<\/strong> tout au long du parcours client.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    Solution<\/h2>\n<\/div><\/div>

    En utilisant notre plateforme de cashback, National Express a lanc\u00e9 NX Rewards, une marque qui aide ses clients \u00e0 faire des \u00e9conomies sur leurs achats quotidiens en ligne avec un minimum de 10% de cashback sur plus de 1000 boutiques en ligne dans toutes les cat\u00e9gories et d’autres avantages.<\/p>\n

    En fonction du profil de ses membres, NX Rewards propose des promotions personnalis\u00e9es et pertinentes, notamment le pourcentage de cashback le plus \u00e9lev\u00e9 sur certaines des plus grandes compagnies a\u00e9riennes, cha\u00eenes h\u00f4teli\u00e8res, acteurs du secteur de la sant\u00e9 ou des loisirs.<\/p>\n

    Les principaux points de contact avec les clients ont \u00e9t\u00e9 optimis\u00e9s, notamment les plateformes num\u00e9riques de vente de billets de bus de National Express, les e-mails de confirmation, les billets \u00e9lectroniques, VUER (l’application de loisirs de National Express), les ventes \u00e0 distance et les brochures de marketing direct.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"nx|rewards\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    Principaux r\u00e9sultats<\/h2>\n<\/div><\/div>

    Se rapprocher du client<\/strong><\/p>\n

    National Express a am\u00e9lior\u00e9 le lien avec ses clients en les encourageant \u00e0 renouveler leurs achats de billets de bus et en leur offrant la possibilit\u00e9 d’\u00e9conomiser des centaines d’euros par an aupr\u00e8s d’un certain nombre de e-marchands.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    R\u00e9achat<\/strong><\/p>\n

    10 % des membres de National Express ont effectu\u00e9 un nouvel achat dans les trois mois suivant leur adh\u00e9sion.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Revenus additionnels<\/strong><\/p>\n

    La commission a augment\u00e9 de 50 % gr\u00e2ce \u00e0 une augmentation des abonnements.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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    <\/div><\/div><\/div>
    <\/i><\/div>
    <\/div><\/div>

    Nous travaillons avec Webloyalty depuis plus de 11 ans et, au cours de cette p\u00e9riode, notre partenariat s’est renforc\u00e9, augmentant \u00e9galement nos revenus. Webloyalty ne nous a pas seulement fourni une solution qui encourage les achats r\u00e9p\u00e9t\u00e9s, mais nous a \u00e9galement permis d\u2019augmenter notre chiffre d’affaires.<\/p>\n

    Le revenu g\u00e9n\u00e9r\u00e9 par Webloyalty est r\u00e9investi dans d’autres secteurs de notre activit\u00e9 avec un impact minimal sur notre c\u0153ur de m\u00e9tier.<\/p>\n

    Tony Taylor<\/strong>
    \nDirecteur du d\u00e9veloppement commercial – National Express<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"National Express Am\u00e9liorer l’exp\u00e9rience client et la valeur ajout\u00e9e. Principaux r\u00e9sultats 1%des utilisateurs renouvellent leurs achats Augmentation de 1%de la commission D\u00e9fi \u00e0 relever National Express souhaitait d\u00e9velopper son propre programme d’avantages afin d’\u00e9tablir des relations plus durables et plus rentables avec ses clients. Les principaux objectifs \u00e9taient les suivants : Inciter au r\u00e9achat en...","protected":false},"author":2,"featured_media":1234,"parent":195,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1239","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNational Express - Tenerity FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/fr\/cas-client\/national-express\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Express - Tenerity FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/fr\/cas-client\/national-express\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity FR\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T16:44:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/fr\/wp-content\/uploads\/sites\/31\/2023\/05\/case_study_header___national_express.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/fr\/cas-client\/national-express\/\",\"url\":\"https:\/\/www.tenerity.com\/fr\/cas-client\/national-express\/\",\"name\":\"National Express - 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