{"id":213,"date":"2022-09-28T16:17:08","date_gmt":"2022-09-28T16:17:08","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=213"},"modified":"2023-07-11T13:16:56","modified_gmt":"2023-07-11T13:16:56","slug":"wowcher","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/es\/casos-de-exito\/wowcher\/","title":{"rendered":"Wowcher"},"content":{"rendered":"
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Wowcher<\/h1>\n<\/div><\/div>

Genera ingresos adicionales directos a tu cuenta de resultados, desde el lanzamiento.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Resultados<\/h2>\n<\/div><\/div>
Hasta un <\/span>1<\/span>%<\/span><\/div>

m\u00e1s de rentabilidad<\/p><\/div><\/div><\/div><\/div>

Generaci\u00f3n del <\/span>1<\/span>%<\/span><\/div>

de sus ingresos adicionales<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

de incremento en el margen de beneficio<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Reto<\/h2>\n<\/div><\/div>
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Wowcher quer\u00eda mitigar la reducci\u00f3n de beneficios de su l\u00ednea de viajes, producida por la pandemia de Covid-19, generando ingresos adicionales.<\/p>\n

Wowcher buscaba una soluci\u00f3n de f\u00e1cil implementaci\u00f3n, que no infiriese m\u00e1s presi\u00f3n en sus recursos internos y que generase ingresos adicionales desde el primer d\u00eda.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Soluci\u00f3n<\/h2>\n<\/div><\/div>

Mediante la implementaci\u00f3n de nuestra soluci\u00f3n de Retail Media en su p\u00e1gina de confirmaci\u00f3n de compra, Woucher comenz\u00f3 a generar ingresos adicionales desde el primer d\u00eda. El proceso de integraci\u00f3n es sencillo y no tiene costes de implementaci\u00f3n ni de mantenimiento.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Wowcher\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Resultados clave<\/h2>\n

Nuestra soluci\u00f3n ayud\u00f3 a incrementar el valor de cada interacci\u00f3n, ofreciendo a los clientes de Wowcher una experiencia de compra m\u00e1s gratificante, al mismo tiempo que sirvi\u00f3 para alcanzar sus objetivos como compa\u00f1\u00eda, desde el punto de vista financiero.<\/p>\n<\/div><\/div>

Mayor rentabilidad<\/strong><\/p>\n

Nuestra soluci\u00f3n de retail media comenz\u00f3 a generar ingresos adicionales desde el momento de su lanzamiento. Y gracias al trabajo de optimizaci\u00f3n de nuestro equipo de Cuentas, nuestra soluci\u00f3n es responsable de hasta el 4%del margen de contribuci\u00f3n de Wowcher.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Incrementar el margen de beneficio<\/strong><\/p>\n

Adem\u00e1s de alcanzar los objetivos marcados, Wowcher tambi\u00e9n consigui\u00f3 un incremento del 25% en el margen de beneficio para art\u00edculos de menos de 10\u00a3. Esto supuso un impulso en la inversi\u00f3n en marketing para este tipo de productos, que anteriormente no era posible debido a que los costes superaban la rentabilidad.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Generaci\u00f3n de ingresos adicionales<\/strong><\/p>\n

Nuestra soluci\u00f3n se ha convertido en el mayor generador de ingresos adicionales para Wowcher, siendo el responsable de m\u00e1s del 33% del total de sus ingresos secundarios, con una inversi\u00f3n m\u00ednima de recursos internos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Hemos sido capaces de encontrar valor en la comercializaci\u00f3n de productos con menor margen de beneficio, ya que el ROI aumenta enormemente gracias al servicio de Webloyalty.<\/p>\n

El verdadero valor a\u00f1adido es que se trata de una soluci\u00f3n de muy f\u00e1cil implementaci\u00f3n, que a penas requiere de recursos internos para su gesti\u00f3n y que no canibaliza los ingresos de nuestro core business.<\/p>\n

George Oborne<\/strong>
\nDirector de Innovaci\u00f3n – Wowcher<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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