{"id":1239,"date":"2023-05-23T15:27:59","date_gmt":"2023-05-23T15:27:59","guid":{"rendered":"https:\/\/www.tenerity.com\/es\/?page_id=1239"},"modified":"2023-07-11T13:22:37","modified_gmt":"2023-07-11T13:22:37","slug":"national-express","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/es\/casos-de-exito\/national-express\/","title":{"rendered":"National Express"},"content":{"rendered":"
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National Express<\/h1>\n<\/div><\/div>

Mejorar la experiencia de cliente y el valor incremental.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Resultados<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

de usuarios repite la compra<\/p><\/div><\/div><\/div><\/div>

Aumento del <\/span>1<\/span>%<\/span><\/div>

de la comisi\u00f3n por recomendaci\u00f3n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Reto<\/h2>\n<\/div><\/div>
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National Express buscaba desarrollar su propio programa de beneficios con el objetivo de establecer relaciones m\u00e1s duraderas y rentables con sus clientes.<\/p>\n

Los objetivos clave fueron:<\/strong><\/p>\n

    \n
  • Incentivar la recompra<\/strong>, ofreciendo un incentivo por las compras recurrentes.<\/li>\n
  • Generar ingresos adionales<\/strong>, especialmente, aumentar el beneficio por transacci\u00f3n.<\/li>\n
  • Mejorar la conexi\u00f3n con el cliente<\/strong> a lo largo de todo el customer journey.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
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    Soluci\u00f3n<\/h2>\n<\/div><\/div>

    Utilizando nuestra plataforma de reembolsos, National Express lanz\u00f3 NX Rewards, una soluci\u00f3n adaptada a su imagen de marca, para ayudar a sus clientes a ahorrar en sus compras cotidianas online, gracias al 10% m\u00ednimo de reembolso ofrecido en m\u00e1s de 1000 tiendas online, de todas las categor\u00edas, adem\u00e1s de otras ventajas.<\/p>\n

    Bas\u00e1ndose en el perfil de sus miembros, NX Rewards ofrece promociones personalizadas y relevantes para conectar con ellos, incluyendo el porcentaje de reembolso m\u00e1s alto en algunas de las principales aerol\u00edneas, cadenas hoteleras, proveedores de salud o eventos.<\/p>\n

    Se optimizaron los principales puntos de contacto con el cliente, como las plataformas digitales de venta de billetes de autob\u00fas de National Express, los emails de confirmaci\u00f3n, los billetes electr\u00f3nicos, VUER (la aplicaci\u00f3n de entretenimiento de National Express), televenta y folletos de marketing directo. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"nx|rewards\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    Resultados Clave<\/h2>\n<\/div><\/div>

    Conexi\u00f3n con el cliente<\/strong><\/p>\n

    National Express mejor\u00f3 la conexi\u00f3n con sus clientes incentivando la repetici\u00f3n de la compra de billetes de autob\u00fas y ofreci\u00e9ndoles la posibilidad de ahorrar cientos de libras al a\u00f1o en una gran cantidad de tiendas online.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Repetici\u00f3n de la compra<\/strong><\/p>\n

    El 10% de los miembros de National Express realizaron una nueva compra antes de cumplirse 3 meses desde la fecha en que se convirtieron en miembros.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Ingresos adicionales<\/strong><\/p>\n

    La comisi\u00f3n por recomendaci\u00f3n creci\u00f3 un 50% gracias al aumento de las suscripciones.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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    <\/div><\/div>

    Trabajamos con Webloyalty hace m\u00e1s de 11 a\u00f1os, en este tiempo, nuestro acuerdo de colaboraci\u00f3n ha ido haci\u00e9ndose cada vez m\u00e1s fuerte, haciendo crecer tambi\u00e9n nuestros ingresos. Webloyalty no solo nos ha proporcionado una soluci\u00f3n que fomenta la repetici\u00f3n de la compra, sino que ha hecho crecer los ingresos de nuestra cuenta de resultados.<\/p>\n

    El valor que nos aporta Webloyalty nos permite reinvertir en otras partes del negocio, con un impacto m\u00ednimo en nuestro core business.<\/p>\n

    Tony Taylor<\/strong>
    \nDirector de desarrollo de negocio \u2013 National Express<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Los objetivos clave fueron: Incentivar la recompra, ofreciendo un...","protected":false},"author":2,"featured_media":1234,"parent":195,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1239","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNational Express - Tenerity ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/es\/casos-de-exito\/national-express\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Express - Tenerity ES\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/es\/casos-de-exito\/national-express\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity ES\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T13:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/es\/wp-content\/uploads\/sites\/30\/2023\/05\/case_study_header___national_express.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/es\/casos-de-exito\/national-express\/\",\"url\":\"https:\/\/www.tenerity.com\/es\/casos-de-exito\/national-express\/\",\"name\":\"National Express - 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