{"id":421,"date":"2023-05-23T01:50:57","date_gmt":"2023-05-23T01:50:57","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=421"},"modified":"2023-06-07T10:27:32","modified_gmt":"2023-06-07T10:27:32","slug":"funky-pigeon","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/de\/fallstudien\/funky-pigeon\/","title":{"rendered":"Funky Pigeon"},"content":{"rendered":"
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Funky Pigeon<\/h1>\n<\/div><\/div>

Improving the life time value and brand loyalty of its customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Highlights<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

repeat purchase rate within 6 weeks<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

third purchase rate by members*<\/p><\/div><\/div><\/div><\/div><\/div>

* Of members who redeemed their reward and went on to purchase more credit, 66% went on to make a third purchase<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Challenge<\/h2>\n<\/div><\/div>
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Funky Pigeon, part of WH Smiths group, is a market leading online personalized greeting cards and gift business, specializing in helping customers create a memorable and keepsake gift or card for any occasion.<\/p>\n

Funky Pigeon were looking to increase the lifetime value and brand loyalty of its customers through three initiatives:<\/p>\n

    \n
  1. Develop a customer engagement solution<\/strong> that improves the customer experience and rewards customers for their loyalty.<\/li>\n
  2. Influence customers<\/strong> who typically make one purchase per year to make repeat purchases of their personalised greeting cards and gifts.<\/li>\n
  3. Encourage and reward<\/strong> loyal behavior through use of a digital wallet.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>
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    Solution<\/h2>\n<\/div><\/div>

    Customers were given the opportunity to join My Funky Rewards, an API-driven customer engagement solution.<\/p>\n

    This bespoke solution offered new members the opportunity to claim a welcome reward (\u00a36.87) that was instantly credited to a Funkypigeon.com wallet, encouraging members to make a second purchase.<\/p>\n

    All metrics for the second purchase were tracked via the API integration, offering unprecedented shopper intelligence on repeat purchases, average order value, frequency of purchase, and lifetime value.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"myfunkyrewards\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    Key Outcomes<\/h2>\n<\/div><\/div>

    Repeat Purchases<\/strong><\/p>\n

    A third of My Funky Rewards members went on to make a second purchase within the first 6 weeks of membership.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Third Purchases<\/strong><\/p>\n

    Of the members who redeemed their reward and went on to purchase more credit, an impressive 66% went on to make a third purchase, thus providing the perfect mechanism to maximize sales and increase lifetime value and brand loyalty from Funky Pigeon\u2019s customer base.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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    Very excited to have launched our own loyalty program that offers our customers such a high value, benefits-rich proposition, whilst continuing to generate significant incremental revenue for the business. Encouraging customers to make a repeat purchase within six weeks makes a huge impact on our profitability, and we see this happening with My Funky Rewards.<\/p>\n

    Richard Pepper<\/strong>
    \nFounder, Funky Pigeon<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Funky Pigeon Improving the life time value and brand loyalty of its customers. Highlights 1%repeat purchase rate within 6 weeks1%third purchase rate by members** Of members who redeemed their reward and went on to purchase more credit, 66% went on to make a third purchase Challenge Funky Pigeon, part of WH Smiths group, is a...","protected":false},"author":1,"featured_media":1233,"parent":195,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-421","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFunky Pigeon - Tenerity DE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/de\/fallstudien\/funky-pigeon\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funky Pigeon - Tenerity DE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/de\/fallstudien\/funky-pigeon\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity DE\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T10:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/de\/wp-content\/uploads\/sites\/22\/2023\/05\/case_study_header___funky_pigeon-e1684942113372.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/de\/fallstudien\/funky-pigeon\/\",\"url\":\"https:\/\/www.tenerity.com\/de\/fallstudien\/funky-pigeon\/\",\"name\":\"Funky Pigeon - 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