{"id":213,"date":"2022-09-28T16:17:08","date_gmt":"2022-09-28T16:17:08","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=213"},"modified":"2023-06-13T12:39:04","modified_gmt":"2023-06-13T12:39:04","slug":"wowcher","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/de\/fallstudien\/wowcher\/","title":{"rendered":"Wowcher"},"content":{"rendered":"
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Wowcher<\/h1>\n<\/div><\/div>

Generating bottom-line revenue from the moment of launch.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Highlights<\/h2>\n<\/div><\/div>
Up to <\/span>1<\/span>%<\/span><\/div>

increased profitability<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

largest secondary revenue stream<\/p><\/div><\/div><\/div><\/div>

<\/span>1<\/span>%<\/span><\/div>

increased profit margin<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Challenge<\/h2>\n<\/div><\/div>
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Wowcher wanted to mitigate lost revenues for their international travel-related business during Covid by building a secondary revenue stream.<\/p>\n

Wowcher was seeking a solution that could be easily implemented, without putting undue strain on internal resources – generating revenue from day one.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Solution<\/h2>\n<\/div><\/div>

Utilizing Webloyalty, our European Rewards platform, Wowcher implemented a zero-fee solution which generates bottom-line revenue from the moment it is launched. The setup process of our revenue enhancement solution was simple, integrating a JavaScript tag quickly and easily directly onto Wowcher’s website, and required minimal ongoing maintenance. This enabled access to our market-leading rewards platform.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Wowcher\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Key Outcomes<\/h2>\n

Webloyalty helped increase the value of each interaction and deliver a more rewarding shopping experience for Wowcher’s customers while helping management reach their financial goals.<\/p>\n<\/div><\/div>

Increased Profitability<\/strong><\/p>\n

Our revenue generation solution instantly delivered significant bottom-line revenue from the moment the program launched. Following continuous optimization from our dedicated Account Management team, Webloyalty is now responsible for up to 4% of Wowcher’s profitability contributions.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

Increased profit margin<\/strong><\/p>\n

On top of meeting Wowcher’s key objectives, Wowcher also achieved a 25% increase in profit margin<\/strong> for items under \u00a310. This meant that high-converting, impulse purchases of products under \u00a310 could finally be given more prominence in marketing spend – previously not promoted due to costs outweighing profitability.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Largest Secondary Revenue Stream<\/b><\/p>\n

Our Webloyalty has now become Wowcher’s largest ancillary revenue driver, responsible for over 33% of the business‘ secondary revenue contributions,<\/strong> with minimal resource requirements cannibalizing the bottom line.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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We\u2019ve been able to find value in marketing lower cash margin, higher frequency products as the return-on-investment increases greatly with Webloyalty\u2019s service.<\/p>\n

The real value of Webloyalty is that it is extremely simple to implement, requires almost no management bandwidth and it doesn\u2019t cannibalise core site revenues.<\/p>\n

George Oborne<\/strong>
\nDirector of Innovation – Wowcher<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Wowcher was seeking a solution that could be easily implemented, without putting undue strain on internal...","protected":false},"author":1,"featured_media":1235,"parent":195,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-213","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nWowcher - Tenerity DE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/de\/fallstudien\/wowcher\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wowcher - Tenerity DE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/de\/fallstudien\/wowcher\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity DE\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T12:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/de\/wp-content\/uploads\/sites\/22\/2023\/05\/case_study_header___wowcher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/de\/fallstudien\/wowcher\/\",\"url\":\"https:\/\/www.tenerity.com\/de\/fallstudien\/wowcher\/\",\"name\":\"Wowcher - 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