Generating bottom-line revenue from the moment of launch.
largest secondary revenue stream
increased profit margin
Wowcher wanted to mitigate lost revenues for their international travel-related business during Covid by building a secondary revenue stream.
Wowcher was seeking a solution that could be easily implemented, without putting undue strain on internal resources – generating revenue from day one.
Webloyalty helped increase the value of each interaction and deliver a more rewarding shopping experience for Wowcher’s customers while helping management reach their financial goals.
Our revenue generation solution instantly delivered significant bottom-line revenue from the moment the program launched. Following continuous optimization from our dedicated Account Management team, Webloyalty is now responsible for up to 4% of Wowcher’s profitability contributions.
Increased profit margin
On top of meeting Wowcher’s key objectives, Wowcher also achieved a 25% increase in profit margin for items under £10. This meant that high-converting, impulse purchases of products under £10 could finally be given more prominence in marketing spend – previously not promoted due to costs outweighing profitability.
Largest Secondary Revenue Stream
Our Webloyalty has now become Wowcher’s largest ancillary revenue driver, responsible for over 33% of the business’ secondary revenue contributions, with minimal resource requirements cannibalizing the bottom line.
We’ve been able to find value in marketing lower cash margin, higher frequency products as the return-on-investment increases greatly with Webloyalty’s service.
The real value of Webloyalty is that it is extremely simple to implement, requires almost no management bandwidth and it doesn’t cannibalise core site revenues.
Director of Innovation – Wowcher