{"id":422,"date":"2022-10-13T15:45:17","date_gmt":"2022-10-13T15:45:17","guid":{"rendered":"https:\/\/testing123.mobi\/tenerity\/?page_id=422"},"modified":"2023-10-04T22:04:49","modified_gmt":"2023-10-04T22:04:49","slug":"instituicao-financeira-americana","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/instituicao-financeira-americana\/","title":{"rendered":"Institui\u00e7\u00e3o Financeira Americana"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_b90abba9 height_large color_secondary with_img with_shape\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Tenerity: Case Study - US Financial Institution\" data-img-width=\"1440\" data-img-height=\"676\" style=\"background-image: url(https:\/\/www.tenerity.com\/br\/wp-content\/uploads\/sites\/29\/2022\/10\/hero___us-financial-institution.png);background-position: top center;background-repeat: no-repeat;\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(26,26,26,0.25)\"><\/div><div class=\"l-section-shape type_tilt pos_bottom hor_flip\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 7.9 L64 10 L0 10 L0 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_4b9db530 us_animate_this\"><div class=\"wpb_wrapper\"><h1>Institui\u00e7\u00e3o Financeira Americana<\/h1>\n<\/div><\/div><div class=\"wpb_text_column us_custom_de366d1c us_animate_this\"><div class=\"wpb_wrapper\"><p>Aumentar a reten\u00e7\u00e3o de clientes e a receita incremental por meio de servi\u00e7os de prote\u00e7\u00e3o contra roubo de identidade e monitoramento de cr\u00e9dito.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4fb9e5a3 height_medium\" id=\"post-launch-highlights\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_d33ec220 us_animate_this\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Destaques<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row highlights via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_8c71efed us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-counter us_custom_02fbc1ef color_heading align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"Aumento de \">Aumento de <\/span><span class=\"w-counter-value-part type_number\" data-final=\"3\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"%\">%<\/span><\/div><p class=\"w-counter-title\" style=\"font-size:1.1rem;font-weight:700;\">na reten\u00e7\u00e3o<\/p><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_d6925446 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-counter us_custom_02fbc1ef color_heading align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"$\">$<\/span><span class=\"w-counter-value-part type_number\" data-final=\"2.000\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><p class=\"w-counter-title\" style=\"font-size:1.1rem;font-weight:700;\">adicionais gerados na renda familiar por ano<\/p><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_03a0b499 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-counter us_custom_02fbc1ef color_heading align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"+\">+<\/span><span class=\"w-counter-value-part type_number\" data-final=\"2\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><p class=\"w-counter-title\" style=\"font-size:1.1rem;font-weight:700;\">produtos banc\u00e1rios adicionais adquiridos<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium with_shape\"><div class=\"l-section-shape type_tilt pos_bottom hor_flip\" style=\"height:10vh;color:var(--color-content-bg-alt)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 7.9 L64 10 L0 10 L0 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0d15be52 height_medium\" id=\"challenge\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Desafio<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Como um dos maiores bancos do Centro-Oeste dos Estados Unidos, com 1.100 ag\u00eancias em 10 estados, este cliente de longa data possui cerca de $410 bilh\u00f5es em ativos de clientes.<\/p>\n<p><strong>Os objetivos do cliente inclu\u00edram:<\/strong><\/p>\n<ul>\n<li>Aumentar a reten\u00e7\u00e3o de clientes e fornecer valor adicional aos clientes<\/li>\n<li>Aumentar a receita incremental da base de clientes existente<\/li>\n<li>Aumentar a prefer\u00eancia de marca para servi\u00e7os adicionais (hipotecas, empr\u00e9stimos, etc.)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c70c97eb height_medium with_shape\"><div class=\"l-section-shape type_triangle pos_bottom\" style=\"height:10vh;color:var(--color-content-secondary)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L32 7.9 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row last-row height_medium color_secondary\" id=\"solution\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Solu\u00e7\u00e3o<\/h2>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ao trabalhar com o cliente, identificamos uma oportunidade de diferenciar sua oferta aos clientes, incluindo benef\u00edcios relacionados \u00e0 prote\u00e7\u00e3o contra roubo de identidade, gerenciamento de cr\u00e9dito e seguros.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"566\" height=\"604\" src=\"https:\/\/www.tenerity.com\/br\/wp-content\/uploads\/sites\/29\/2022\/11\/image_privacy-guard_02.png\" class=\"attachment-large size-large\" alt=\"PrivacyGuard | Tenerity\" loading=\"lazy\" srcset=\"https:\/\/www.tenerity.com\/br\/wp-content\/uploads\/sites\/29\/2022\/11\/image_privacy-guard_02.png 566w, https:\/\/www.tenerity.com\/br\/wp-content\/uploads\/sites\/29\/2022\/11\/image_privacy-guard_02-281x300.png 281w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Institui\u00e7\u00e3o Financeira Americana Aumentar a reten\u00e7\u00e3o de clientes e a receita incremental por meio de servi\u00e7os de prote\u00e7\u00e3o contra roubo de identidade e monitoramento de cr\u00e9dito. Destaques Aumento de 0%na reten\u00e7\u00e3o$0adicionais gerados na renda familiar por ano+0produtos banc\u00e1rios adicionais adquiridos Desafio Como um dos maiores bancos do Centro-Oeste dos Estados Unidos, com 1.100 ag\u00eancias em...","protected":false},"author":1,"featured_media":429,"parent":195,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-422","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Institui\u00e7\u00e3o Financeira Americana - Tenerity BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/instituicao-financeira-americana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Institui\u00e7\u00e3o Financeira Americana - 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