{"id":1239,"date":"2023-05-23T15:27:59","date_gmt":"2023-05-23T15:27:59","guid":{"rendered":"https:\/\/www.tenerity.com\/br\/?page_id=1239"},"modified":"2023-07-10T18:28:24","modified_gmt":"2023-07-10T18:28:24","slug":"national-express","status":"publish","type":"page","link":"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/national-express\/","title":{"rendered":"National Express"},"content":{"rendered":"
<\/div>
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National Express<\/h1>\n<\/div><\/div>

Criou mais engajamento do cliente e valor incremental.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Destaques<\/h2>\n<\/div><\/div>
<\/span>1<\/span>%<\/span><\/div>

dos membros fizeram uma compra repetida<\/p><\/div><\/div><\/div><\/div>

Aumento de <\/span>1<\/span>%<\/span><\/div>

na comiss\u00e3o de indica\u00e7\u00e3o<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Desafio<\/h2>\n<\/div><\/div>
<\/div><\/div><\/div>

A National Express estava buscando desenvolver sua pr\u00f3pria plataforma de recompensas com marca pr\u00f3pria, com o objetivo de construir relacionamentos duradouros e lucrativos com os clientes.<\/p>\n

Os principais objetivos eram:<\/strong><\/p>\n

    \n
  • Incentivar compras repetidas<\/strong>, recompensando os clientes por sua fidelidade em compras.<\/li>\n
  • Gerar receita incremental<\/strong>, aumentando especificamente a receita por transa\u00e7\u00e3o.<\/li>\n
  • Aumentar o engajamento do cliente<\/strong> em todos os pontos de contato da jornada do cliente.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    <\/div><\/div><\/div><\/div><\/div><\/section>

    Solu\u00e7\u00e3o<\/h2>\n<\/div><\/div>

    Utilizando a Webloyalty, nossa plataforma de recompensas europeia, a National Express lan\u00e7ou o NX Rewards, uma solu\u00e7\u00e3o de marca pr\u00f3pria, para ajudar os clientes a economizarem em suas compras por meio de incentivos cont\u00ednuos e benef\u00edcios, incluindo uma taxa de Cashback de 12,5% l\u00edder de mercado em reservas de \u00f4nibus e acesso a descontos em dinheiro em mais de 1000 comerciantes.<\/p>\n

    Com base no perfil dos membros, o NX Rewards oferecia oportunidades mais relevantes e personalizadas de engajamento, incluindo taxas de Cashback aprimoradas com companhias a\u00e9reas relevantes, hot\u00e9is, sa\u00fade e fornecedores de ingressos.<\/p>\n

    Os principais pontos de contato com o cliente foram otimizados, incluindo as plataformas digitais de varejo de \u00f4nibus e coletivos da National Express, e-mails de confirma\u00e7\u00e3o, ingressos de agentes, ingressos eletr\u00f4nicos, VUER (aplicativo de entretenimento digital da National Express), televendas e folhetos de marketing direto.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"nx|rewards\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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    <\/div><\/div><\/div><\/div><\/div><\/section>

    Resultados principais<\/h2>\n<\/div><\/div>

    Engajamento do Cliente<\/strong><\/p>\n

    A National Express aumentou o engajamento do cliente incentivando os membros a fazerem reservas repetidas de \u00f4nibus e coletivos, oferecendo a eles a oportunidade de economizar centenas de libras esterlinas por ano em v\u00e1rias marcas de varejo.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Compra Repetida<\/strong><\/p>\n

    10% dos membros fizeram outra reserva na National Express dentro de 3 meses ap\u00f3s se tornarem membros.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Receita Incremental<\/strong><\/p>\n

    A comiss\u00e3o de indica\u00e7\u00e3o aumentou em 50% devido ao aumento nas ades\u00f5es de membros.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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    <\/div><\/div><\/div><\/div><\/div><\/section>
    <\/div><\/div><\/div>
    <\/i><\/div>
    <\/div><\/div>

    Estamos trabalhando com a Webloyalty h\u00e1 mais de 11 anos; nesse tempo, nossa parceria tem se fortalecido cada vez mais, com um crescimento substancial na receita. A Webloyalty n\u00e3o apenas nos proporcionou uma solu\u00e7\u00e3o que incentiva compras repetidas, mas tamb\u00e9m adicionou uma valiosa fonte de receita adicional.<\/p>\n

    O valor fornecido pela parceria com a Webloyalty nos permite reinvestir em outras partes do nosso neg\u00f3cio com um impacto m\u00ednimo em nosso neg\u00f3cio principal.<\/p>\n

    Tony Taylor<\/strong>
    \nChefe de Desenvolvimento de Neg\u00f3cios – National Express<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"National Express Criou mais engajamento do cliente e valor incremental. Destaques 1%dos membros fizeram uma compra repetidaAumento de 1%na comiss\u00e3o de indica\u00e7\u00e3o Desafio A National Express estava buscando desenvolver sua pr\u00f3pria plataforma de recompensas com marca pr\u00f3pria, com o objetivo de construir relacionamentos duradouros e lucrativos com os clientes. Os principais objetivos eram: Incentivar compras...","protected":false},"author":2,"featured_media":1234,"parent":195,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1239","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNational Express - Tenerity BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/national-express\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Express - Tenerity BR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/national-express\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenerity BR\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T18:28:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenerity.com\/br\/wp-content\/uploads\/sites\/29\/2023\/05\/case_study_header___national_express.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/national-express\/\",\"url\":\"https:\/\/www.tenerity.com\/br\/estudos-de-caso\/national-express\/\",\"name\":\"National Express - 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